Episode 60: How to Grow from 10K to 100K: What to Focus On at Every Income Level

May 20

How to Grow from 10K to 100K: What to Focus on at Every Stage

If you're a solopreneur building your business and wondering what to focus on to hit $100K—you're not alone. One of the biggest challenges in entrepreneurship is knowing what to do and when to do it. That’s why I created this guide, based on a recent podcast episode, to help you map out your growth from 10K to 100K (and beyond).

Whether you're just starting out or ready to scale, this post walks you through the key systems, strategies, and shifts to focus on at each milestone: 10K, 25K, 50K, and 75K+. If you’re serious about building a business that grows with ease and intention, keep reading.

📍 From 10K to 25K: Build the Foundations

At this stage, you’ve likely signed a few clients—but maybe you’re not quite sure how you did it. That’s normal. Your focus now should be on:

Creating a signature offer that clearly communicates the results you provide
Getting comfortable marketing consistently (ideally batching content in 90 minutes/week)
Learning how to connect with leads and start real conversations in the DMs

This is your time to refine your messaging, build trust, and lay the groundwork for repeatable growth.

📍 From 25K to 50K: Book Out and Prepare to Scale

You’ve proven people want what you’re offering. Now it’s time to book out and raise your rates. Your priorities should include:

Raising demand: Fill your schedule and build a waitlist
Batching content efficiently so you can spend more time serving clients
Starting lead generation outside your current audience through collaborations and outreach

The goal is to get so consistent that your DMs are always filled with potential leads.

📍 From 50K to 75K: Sell Out and Track Everything

You’re busy now—and that’s why systems are non-negotiable at this stage. What to focus on:

Raising your prices to reflect your growing expertise and time constraints
Tracking lead interactions and content performance so nothing falls through the cracks
Building intellectual property so your future group program has structure and depth

At this level, sustainable growth comes from clarity, tracking, and readiness for expansion.

📍 From 75K to 100K+: Scale with Simplicity

This is where things get really exciting. You’re ready to serve more people—but you can’t keep doing everything 1:1. Here’s what you need to master:

Designing a scalable offer like a group program, mastermind, or evergreen course
Learning how to launch and sell at scale with advanced marketing (like webinars or challenges)
Maintaining demand so your pipeline never dries up

By now, you’re leading a business—not just a practice. And that means thinking like a CEO.

The Mastermind Built for This Journey

This is exactly why I created the Scaling Systems Mastermind—to give solopreneurs a proven path to $100K+ and support them every step of the way.

When you join, you’ll get:

Weekly live coaching and personalized feedback
Monthly system setup days to implement your core strategy
52 weeks of private audits and accountability check-ins
A thriving community to collaborate and grow with
Quarterly planning calls (if you pay in full)
Access to my Marketing Systems program (if you join by June 1)

And if you join by May 21 at midnight, you’ll get a bonus 2-hour 1:1 strategy call with me to map out your offer and your full 12-month income plan.

Final Thoughts

You don’t need to hustle your way to six figures. You need systems that help you scale with clarity, structure, and support.

Wherever you are—whether you’re at 10K or nearing 100K—the Scaling Systems Mastermind will give you the roadmap, strategy, and coaching to grow sustainably.

Megan Wing