Episode 58: How to Use Relevancy and Urgency to Accelerate Sales
How to Use Relevancy and Urgency to Sign Clients
The mindset and messaging shift that gets people asking, “Where do I sign?”
If you’ve ever felt like your content is getting seen but not converting—this post is for you. One of the biggest reasons people don’t buy isn’t because they don’t need your offer... it’s because they don’t understand why they need it right now.
Creating relevancy and urgency in your content is one of the most effective skills you can develop to start signing more clients consistently—and to do it without feeling salesy or pushy. This isn’t about pressure tactics. It’s about showing people how your offer solves the problem they’re living with today, not “someday.”
Relevancy: Speak Directly to Their Struggle
Relevancy means you’re talking about what your audience is currently going through. Not just in general, but in a specific, emotionally resonant way. It’s when someone hears your message and thinks, “That’s exactly what I’m dealing with.”
To do this, ask yourself:
What is my ideal client struggling with this week?
What is their current priority, pain point, or frustration?
What are they actively trying to solve now, not eventually?
Relevancy is the reason someone stops scrolling. It’s the moment they realize you’re not just another coach—you’re their coach.
Urgency: Help Them Understand Why Now
Urgency isn’t about forcing people into a decision. It’s about helping them see the cost of waiting. Maybe they’ve been sitting on a goal for months. Maybe they’re burning out. Maybe their current plan is already failing them.
You create urgency by:
Highlighting what they miss out on by not solving the problem
Speaking to upcoming events, seasons, or transitions in their life (hello, summer slowdown!)
Painting a picture of what life could look like if they take action now
When you master both relevancy and urgency, something amazing happens: people start asking you how to work together. They don't need convincing—they’re already sold.
Want to learn how to put this into practice and sign clients consistently with your content?
Join me for the $15 100K Content Sales System Workshop on May 19 at 8PM ET. You’ll get:
✅ A psychology-driven content calendar
✅ 15 high-converting content prompts
✅ A 3-step sales sequence that turns content into clients
✅ A personalized content audit (even if you watch the replay!)
✅ Access to my private support group for ongoing guidance
This is the exact system I’ve used to sign clients, make six figures, and sell without chasing.
🎯 If you’re serious about making $100K this year—don’t wait.
→ Save your spot now.
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