Episode 65: How to Book More Clients by DMing Better (Not Posting More)
How to Book More Clients by DMing Better (Not Posting More)
If you’ve ever found yourself stuck in the “post and pray” cycle—posting content constantly but not seeing results—you’re not alone. Many solopreneurs think that the key to more clients is more content. But what if the answer isn’t more posts, but better conversations?
In this blog post, I’m breaking down the strategy behind my new webinar: Don’t Post More, DM Better—and how you can use simple, genuine conversations to sign more clients this summer (and beyond).
Why DMs Matter More Than Ever
We’ve been told to show up on social media. But content is only one piece of the puzzle. According to recent research, it takes:
7 hours of content consumption
11 touchpoints
Across 4 platforms
...before someone is ready to buy.
And most of those touchpoints? They happen in DMs—not in your feed.
If you're not having regular conversations with your audience, you're missing the most underutilized (and highest-converting) part of your marketing strategy.
Why “Sneaky” Doesn’t Sell
If you’ve ever sent a DM that felt awkward or forced, or avoided DMing altogether because it felt “salesy,” here’s the good news: You don’t have to be sneaky. You don’t need to manipulate people or pretend to be casual only to pitch them five seconds later.
Authentic sales start with genuine connection. In the Don’t Post More, DM Better webinar, I’ll teach you how to open conversations that feel natural and human, while still moving people toward becoming paying clients.
Three DM Strategies That Actually Work
In the webinar, I’ll break down three clear, repeatable DM approaches that you can use to start conversations today:
Value-Based DMs: Offer insight and help based on what your ideal client is struggling with
Curiosity-Based DMs: Ask thoughtful, open-ended questions that spark real discussion
Help-Based DMs: Show up in service—not sales—and offer something specific that solves a problem
These aren’t scripts. They’re strategies that you can personalize and make your own, no matter your niche.
Real Results From a Real Coach
I first learned how to use DMs to sign clients back in 2021, when I went from zero consults in seven months to five consults in one month—just from learning how to have better conversations. And now, I’ve taught this process to hundreds of coaches and service providers who use it to sign their first (or next) clients—many within days.
If you want to learn how to do this in a way that feels good and actually works, this free webinar is for you.